How Online Listings Can Drive Leads for Kitchen & Bath Remodelers
Remodeling
5 min read
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Sam Miller
RevOps Manager
If you’re a kitchen or bath remodeler who is looking to acquire more leads, you should definitely take advantage of online listing opportunities. These can be incredibly beneficial for growing your customer base. So, read on to learn why and how you should list your business on multiple websites.
What Is a Business Listing
Why Use Online Listings
What You Should Do BEFORE You Create Business Listings
Examples of General Business Directories
Here are some popular ones to consider (listed alphabetically). All of these offer FREE business listings for contractors. But, be aware that some also offer fee-driven services.
Google Business Profile – An essential marketing tool for your contracting business. This should be the first place you visit to create an online business listing. Register for a free account to get started.
Yellowpages.com– Of course, phone books with Yellow Pages were popular prior to the digital age. Now people use this online version.
Yelp – Yep, you also need to get on Yelp, the hugely popular site where consumers often turn to find local businesses and read reviews. If you can garner positive reviews, you may increase your chances of attracting more customers.
TIP: Search your competitors’ company names online to see what online directories they use.
Directories That Target Homeowners Specifically
Angi (formerly Angie’s List)
A website where homeowners can go to find, research and rate local companies and contractors. Yes, you can sign up for a free listing. But expect to spend some money if you want to leverage the platform’s full functionality. (Angi offers varied tools to help you manage your online presence, submit quotes, etc. So it’s much more than just a business directory.)
Houzz (“powered by Angi”)
The Houzz platform is dedicated to listing home improvement professionals. With your free listing, you have the opportunity to connect with homeowners based on location and pricing. This site encourages use of photos, so be prepared to upload some high-quality images that showcase your team and/or services.
HomeAdvisor (also “powered by Angi”)
This site also focuses on matching homeowners with local professional contractors. You can create a free listing.
How to Manage Your Listings
Follow these four steps:
Standardize your contact information – Make sure your business name, address and phone number are identical in every single listing for your business. Otherwise, you may get negative marks from Google for a lack of consistency.
Check all of your listings periodically – It’s important to make sure that your business information is complete and correct, to protect your online reputation.
Keep your contact information current – If anything changes, be sure to update all of your online listings right away.
Add any other new information – For example, if you expand your offerings or you want to promote a new type of technology (perhaps digital project sketches?), you’ll want to mention that newsworthy info across all of your listings.
Ready, Set, Go
If you’re looking for a way to attract more leads, embrace the benefits of online directories. Begin by exploring some of the directory options we mentioned above. Then register with a few of those and create well-crafted listings to increase your online presence. Investing some time to do this definitely will be worthwhile!
Continue reading our guide on mistakes to avoid when remodeling customers’ kitchens
Or find out how to estimate a kitchen remodel.
