Adding visual floor plans to real estate listings at scale
Property Visualization
5 min read
Challenge
Digitizing floor plans for a large and growing property marketplace
Bproperty operates a real estate marketplace that supports property sales, rentals, mortgage solutions, interior-design services, and property management. Properties are listed on both the company’s website and mobile app.
At the time of the interview, Bproperty had 67,000 active listings on its platform and a larger database of approximately 2.5 million listings. Only a portion of active listings include additional content such as floor plans. Bproperty selects specific properties to enrich based on quality and relevance.
Before using magicplan, the company wanted to digitize floor plans and tours so that users could explore properties online rather than needing to visit every property in person.
Solution
Using magicplan to create floor plans and enrich listing content
magicplan was introduced at Bproperty shortly before Zamiul joined the company. The tool is used to create floor plans that are added to selected property listings on the website and app.
According to Zamiul, the team chose magicplan because it could be installed and used independently without heavy customization or ongoing assistance. He describes it as user-friendly and suitable for mapping content on the website.
A dedicated team of six people uses magicplan. Creating a floor plan depends on property size. For a 1,600-square-foot property, it takes approximately 15 to 20 minutes to collect photos and create a floor plan.
Once a floor plan is created, it is taken to the office, where content editors export it from magicplan. The editors then integrate the floor plan into video content and virtual tours, making listings more interactive.
Results
Enriched listings and digital property experiences
Bproperty currently features floor plans on approximately five to six thousand property listings. These listings are selected based on property quality and relevance.
Zamiul explains that floor plans and virtual tours helped support business continuity during the COVID pandemic, when physical property visits were limited. During that time, website content allowed transactions to continue.
Training new team members to use magicplan takes approximately two days. On the first day, they learn how to use the app. On the second day, they collect floor plans in the field with a senior team member. By the third day, they work independently.
Outlook
Expanding use of digital floor plans and 3D content
Bproperty also uses magicplan for interior design services. Looking ahead, the company plans to explore adding 3D floor plans by customizing its website to support that content.
When asked to briefly describe magicplan, Zamiul’s response reflects its role in the company’s workflow.
