How to Grow Your Restoration Business in 2025 with Industry Standards

Focus on New Restoration Business Ideas

In 2025, your goal should be to “future proof” your company by investing in employee training, new software systems to streamline operations, and determining what the next generation of workers and customers will expect from you. Make sure you study what your target audience needs most out of their restoration services and strive to provide them at competitive rates. The restoration industry is all about using modern technological advances to create solutions for our clients – don’t let your business get left behind by failing to change with the times.

Then, consider the types of services you currently provide and what you could potentially offer your customers. For example, if you can offer your clients a wide range of services rather than limit yourself to one specific niche, you’ll stand out from the competition. Try to offer a series of add-on services to clients after every project, including Indoor Air Quality tests, biohazard cleanup services, fire damage restoration services, and more. Additionally, you should put your focus more on non-TPA jobs and try to expand your marketing in that area.

Take advantage of social media platforms like Facebook, Instagram, YouTube, TikTok, Twitter, and LinkedIn. Interact in your community groups and establish yourself as a local expert. Share informative, insightful, and entertaining posts on each of these platforms whenever you can. Digital marketing is incredibly effective and produces a powerful ROI for businesses in the restoration industry, so be sure you never overlook its importance in 2023. 

Set Aside Time to Evaluate Your Operation

From your finances to your team members, hiring methods, and how you delegate workflow – all of these can be subtly tweaked to improve performance in coming years. Restoration industry leaders have switched to a more data-centric approach, performing monthly and quarterly analyses of their processes and finances.

But data isn’t always easy to understand – and it’s even harder to collect without the right tools. Many major businesses in restoration now work with third-party software and analytics companies to gather crucial information and insights into their own operations.   

Utilize New Technologies & Techniques

Software solutions and apps like Xactimate® have enabled restorers and claims adjusters to create damage inspection reports in a shorter time with floor plans, pictures, and detailed notes. They can help you conduct site measurements, create sketches, and gain a better understanding of their projects than they could in the past. However, Xactimate® and other older software solutions like it can be unwieldy in even the most experienced restorer’s hands. Fortunately, apps like magicplan have begun to offer more efficiency and user-friendliness that any restoration contractor can appreciate and use with very little training.

Many restorers are also incorporating exciting new technologies into their projects. Some of these high-tech solutions include remote sensors and other upgrades to existing equipment that promote workplace connectivity. These new smart-tech devices are part of the movement toward automation and the Internet of Things (IoT) that’s rapidly changing the way businesses in every industry operate.

By using these latest tools, you’ll position your business at the forefront of the industry, establish greater credibility, and create more value for your customers. This year, it’s time to ditch the old notepad for good.